When it comes to Oris Big Crown watch, this is actually an aviation watch, which has been for 80 years since its birth in 1938. So this time, it returned to a strong posture, and the Oris Big Crown Bronze Pointer Date Wristwatch 01 754 7749 3167-07 5 17 66BR we just saw is just one of them. Let’s take a look at the past of Oris’s Big Crown, because it is indeed one of the most famous models in Oris.
Oris was born in 1904 and began to manufacture aviation watches in the 1910s. In the Oris Museum, the earliest air timer was a pocket watch to commemorate the French Airways pioneer Louis Blériot who drove the English Channel in 1909.
Then in 1917, Oris introduced the first Aviation watch, and the timing protection device on the side of the case was the characteristic design of the Aviation watch of that era.
In 1938, he Big Crown collection was born, which defined the tone behind the Oris Aviation Watch. For example, it is equipped with a big crown that is exaggerated at the time (of course, more common now), which is convenient for pilots to operate when wearing leather gloves. In addition, the way the Pointer Date display has become one of the iconic features of Oris.
Later, due to the influence of World War II, many watch brands made various military machinery during that period, and the output of civilian watches was greatly reduced (in fact, demand was also greatly reduced). At that time, Oris was busy doing alarm clocks, and the output was not small. Now you can find these clocks in some second-hand watch shops in Europe.
In fact, until the end of the quartz wave, Oris decided to re-independence after leaving the big group in 1982, and the Big Crown collection also ushered in the most brilliant period. Although there is no exact data, from the analysis of Oris, at that time, the sales of Big Crown series accounted for more than half of Oris.
Big Crown Watches from 1980 to 1990
And until around 2000, the Big Crown was the most important watch of Oris, and its sales volumes is very large.
But trends always change with each generation’s preferences and habits. From today’s market, Oris’s diving watch is now the number one player. The Big Crown has indeed declined in the past 10 years, and even in the past 5 years, no new products have appeared.
Although the times will change the status of a thing, it will always experience a prosperous or low, but the classic will never really disappear. At the moment of reproduction, it still has light.
In fact, this year’s new Big Crown Pointer Date watch has three kinds of dial colors, namely blue surface, gray black surface and light green surface. It has 40mm and 36mm sizes. It is matched with steel bracelet or leather strap with different colors. band. Among them, the bronze model is light green and only 36mm in size, the other is steel. Let’s have a look about this Retro Style Oris Big Crown Bronze Pointer Date Wristwatch for Men and Women.
Oris Aviation Big Crown Bronze Pointer Date Automatic 36MM Wristwatch
Reference: 01 754 7749 3167-07 5 17 66BR
Gender: Unisex
Price: £1,350.00
Case Diameter: 36 MM
Case Material: Bronze
Dial Color: Green
Strap: Leather
Movement: Automatic
Function: Hour-Minute-Second, Date
Water Resistance: 50 M
When Oris product design engineer Lukas Bühlmann talked about the full upgrade of the “Big Crown” brand symbol this year, he chose two sizes suitable for men and women to wear.
Whether the coin-patterned bezel, a pointer-style date display, or a signature large-scale crown, it is inherited by the original. But this is not a simple re-enactment. Everyone has a natural feeling compared to the historical models and the new ones.
For example, this seemingly strange but intriguing color comes from Le Corbusier’s architectural color set, and Lukas Bühlmann hopes this color will feel fresh but historic.
In addition, the outline of the watch is more streamlined and the lugs are thinner. However, the biggest change is still the crystal, the previous Big Crowns is all acrylic mirrors. This year’s new model used sapphire bubble mirrors for the first time in this series, it looks simpler and has a modern taste.
Strictly speaking, the Big Crown seems to be a retro watch enthusiast who wants to buy a collection of watches, which is not a popular style, but it does not hinder the desire of Oris to reproduce it. Business can keep pace with the times, but classics cannot be forgotten.
Seeing the interaction between Oris and the Amsterdam Coffee House Lot Sixty One, the old coffee house believes that it has been adhering to the traditional craftsmanship for many years, relying on the sense of smell but not rejecting the machine. As an independent watchmaking company, Oris has never forgotten innovation in its insistence on tradition. The rise of these years is also the best return from the market.
